Midst the discussion of problems and potentials for “fracking” oil and gas out of deep oil shale deposits there is an opportunity.
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We are going to fight about this process and care about the fight. On a lighter-higher note, however, we can use the notoriety of this drilling technique to market a linguistic methadone.“ Frack! Did you hear that fracking Belgium finally has a fracking government ?! ”
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If you know anything about this new-tech, you will see that the image and metaphorical substitutions are every bit as strong as the phonetic.
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Note: Lacking such robustness, poor “Jiminy Cricket” failed in his/its linguistic cleansing effort.
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